2017 Business Skills Seminar

Tuesday 17th October, 8am – 5.30pm
Summit Room, Edgewater Hotel

Speakers/Topics:

Presenter:  Laurinda Ferreira, Chartered Accountant Findlay & Co
Topic:  Know your numbers

This session will cover the following:

  • How to understand your Financial Statements
  • What do Accountants do
  • Cashflow verses Profit – differences
  • Key Performance Indicators and analysis of profit
  • Quick review of business tax types
  • Pitfalls and successes in business

Laurinda has worked in most manners of accounting roles, but prefer management accounting. She has a great eye for detail and the ability to explain your position and accounting matters to you in terms you can relate to. She enjoys solving problems and implementing more effective processes and systems to improve efficiencies within Small to Medium Enterprises, to ensure her clients have more freedom of time and peace of mind when it comes to their business affairs.  Laurinda’s specially areas include:  Start Ups and Trades


Presenter: Jason Watkins, Principal, In the Black Business Consulting
Topic:  Why business planning is more important than we may think – and what businesses can do about it. 

This session will cover the following: 

  • debunking some common planning myths  
  • types of plans that businesses can use 
  • what’s involved in the planning process 
  • how to create a basic one-page plan  

With over 20 years’ business experience working in banking, education, healthcare, science and technology, tourism and sports management roles, the bulk of Jason’s roles have focused on sales/marketing and general management.  He has been General Manager or CEO of enterprises in the sports, tourism, science and technology and education sectors.   Jason has a Master in Business Administration (MBA) degree and has also completed a B.Sc. and M.Sc. (Hons).  He has also tutored Marketing and Management at the University of Canterbury.  Jason has diverse consulting experience across a broad  range of subject matter and focuses on small and medium enterprises and the challenges they face. 


Presenter: Randal Dobbs, Owner, Framework Marketing Group
Topic: Spotting the Gorilla – marketing = customers; sales = product.  What parts are you missing?

This session will cover the following: 

  • what does a workable marketing plan look like 
  • how to maximise your customer info and NOT drown in data 
  • building a sensible media plan in a complex maze of options 
  • PR & word-of-mouth are still important for reputation so make them work for your business 

Randalworked in, managed and owned advertising agencies for 25 years in NZ, Australia and Hong Kong before starting his marcomms consultancy 20 years ago. His client experience includes both FMCG (Coke, Gillette, Nestle) and service industries (mainly tourism (Air NZ, Australian Tourist Commission + others).  

Now settled in Wanaka with his wife (they 4 adult children scattered around the world), he has a roster of local, NZ & remote clients focused on small owner-operators & start-ups plus is a mentor in the CUBE Business Mentors Initiative. His skill is no-nonsense, practical advice with a good dose of fresh, lateral thinking.


Presenter: Blair Impey, Management Consultant, Crowe Horwath
Topic: How to future proof your business by competitive advantage and innovation

The session will cover the following:

  • How to identify your competitive advantage
  • Multiple ways to innovate in all areas of your business to strengthen your advantage
  • Testing your strategy against future trends
  • Core fundamentals you need to best execute a winning strategy (inc leadership, culture, structure, succession, efficiencies…)
  • How to roll out the changes required (inc planning and implementation)

Blair is currently facilitating a business performance improvement programme called ‘Innov8 2 Gr8’ in Southland, Otago and Central Lakes, sponsored by Callaghan Innovation. The principles in this session are core to the programme, which you could also apply for in next year’s intake. Blair is a professional in performance improvement and general management. His experience as a Management Consultant and General Manager has enabled him to achieve significant success in business turnaround in all business sizes.

Focus areas include:

o    Strategy – identifying competitive advantage and how to best align talent and resources to succeed

o    Innovation – creating new ways of thinking and application in all areas of business

o    Efficiencies – identifying and developing opportunities for operational improvement

o    Engagement – developing techniques to best engage customers, staff and suppliers

o    Planning – developing financial plans and action tracking that aid implementation

o    Leadership & Culture – coaching leadership styles, cultural assessments and personality tests


Linzi Ebbage-Thomas, Director Career Steps

Linzi is an Executive Coach and Organisational Development Consultant for a number of local, national and global organisations offering coaching, consultation, facilitation and executive assessment.   

Linzi initially studied business before completing a MSc. in Human Resources Development (her thesis focussed on coaching and mentoring relationships) from the Nottingham Business School in the UK and she is an accredited Coach for the International Coaching Federation. She has worked in Human Resources leadership roles for the British Army, a National UK Recruitment Company, a Global Investment Bank and a US retail brand roll-out in the UK.

Linzi has worked in organisations such as: King Salmon, the New Zealand Fire Service, Solid Energy, Airways, the University of Canterbury for Executive Coaching; MainPower, for a Succession Planning Project for the Senior Management team; the selection of Elite Coaches for the High Performance Sport New Zealand; Executive Coaching and the development of individual development plans for leaders at Christchurch City Council and Cardrona Alpine Resort. During the last seventeen years she has successfully created and operated her own hospitality businesses, consulted for Sheffield Ltd and the Mental Health Foundation and now operates her own Coaching and Consulting business across New Zealand.  Through her experience, Linzi brings sound advice on how to make a difference to an individual, team and organisation, delivering in a fresh and pragmatic style to individuals and groups.

Linzi will lead an interactive and fun session (highly recommended) exploring your communication style:

– To explore the 4 different styles of communication

– Clarify your own dominant style

– Develop skills to communicate effectively across the 4 styles

This will include a pre-session self-assessment.


Presenter: Richard Liew, Founder at NZ Entrepreneur and Espire Media
Topic:  Decoding Digital – simplifying the complex landscape of online marketing

This session will cover the following:

  • Online marketing chaos – what’s going on out there and who the hell invited Google?!
  • The rise of inbound marketing – what it is and why you need to understand it
  • The power of being a thought leader – how to do it
  • Building your online audience – a simple content and social media plan for SME’s

Richard has extensive and diverse sales and marketing experience, having created, sold and marketed a wide range of products and services as a sales professional, marketing strategist and entrepreneur. His experience spans both before and after the internet brought major disruption to the marketing industry, and as founder of content agency Espire Media he has built online audiences in a range of niches including fishing, photography, food and business, and helps clients around NZ do the same. As founder and editor at NZ Entrepreneur he writes and speaks regularly on the topics of sales, marketing and entrepreneurship.


Kevin Sharpe, Head of People and Performance Real Journeys – Human Resource Management
Session –  Designing your  workforce. 

  • What sort of employer are you?
  • Attracting the right people for the right roles
  • Leading and motivating others to increase performance

Kevin Sharpe is currently Director of People & Performance with Real Journeys, including Cardrona Alpine Resort, International Antarctic Centre and currently acting GM for Go Orange. Kevin’s career in human resources and people spans more than ten years and he is the current president of the Human Resources Institute of New Zealand (HRINZ) Southern Lakes branch and member of the fellowship. Kevin’s previously held human resource roles with Magic Memories and NZSki and is an expert in people management and leadership.


Registration Fee
Member – $125.00 + GST
Non-member – $145.00 + GST

Includes morning tea, lunch and after session drink to network.

Registration 8am and after-drinks 4.30-5.30pm

How to Register
To register for the Seminar please email naomi@wanakachamber.co.nz. Confirmation and an invoice will be sent to you upon receipt.

This event is proudly sponsored by:

Logo OfficeMax RBandBall Colour Hi-Res