As the business hub for the Upper Clutha region, the Wānaka Business Chamber is a unifying voice for our diverse, creative, and resilient business community.

We strive to be a member focused, proactive organisation guided by a committed and engaged Board of Directors.

The Chamber provides support, fosters meaningful connections, promotes economic development, and empowers the local business community

 

 

Transitioning to Wānaka Business Chamber 2023

 

In July 2023 The Wānaka Business Chamber unveiled its new brand identity, paying homage to the blending of traditions, stories and experiences, creating a tapestry that unites all cultures in our region.

Moving from Ignite Wānaka to Wānaka Business Chamber better aligns the organisation with National and International Chambers of Commerce, emphasising its strong connection and collaboration with the broader Chamber network. 

 

Weaving Heritages Together

The monogram design represents a flax weave with 3 key themes

  • Pursuit of knowledge

  • Leadership

  • This place we are a part of - Wānaka.

 

Objective of the Wānaka Business Chamber’s new brand was to encourage collaboration, support and diversity. It was important for the brand to celebrate the unique contributions and heritages of all communities in Wānaka.

 

 

Strategic Evolution

 

Deliver Value

  • Research / Insight from Members

  • Identify key target audiences

  • Refine, adapt member services

  • Feedback loop / Surveys / Board Reporting / Action

Build Strong Engagement & Connection

  • Brand Update

  • Business Events & Training Calendar

  • Communications & Marketing Plan

  • Connections and opportunities for business growth


Diversify Funding Model

  • Membership review

  • Sponsorship review

  • Explore commercial opportunities for diversification

  • Benchmarking against other Chambers

The Voice of our Members

  • Understand our Business Community

  • Keep abreast of key discussions and pinch points both regionally and nationally

  • Communicate our business community preferences on key issues

 

The Chamber's board diligently worked along with Darren Rewi from Tāke Tuia and Brittany Davies from Studio Waru to create an identity that accurately represents its journey and gives a clear sense of purpose. Today we stand as a dynamic and supportive hub, dedicated to supporting, connecting, and growing local businesses throughout their journeys. 

 

 

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